SEO Copywriting Services & Creative Website Content

Engage, Convert, and Rank

Your business isn’t like everyone else’s, and so your website shouldn’t sound like it. I create content that highlights your expertise, speaks directly to your audience, and is optimised for search engines. This ensures you appear in the search results for the right queries at the right time, making it easy for potential customers to find you.

Hello, I’m Miriam

Your SEO Copywriter

I specialise in writing effective website content that goes beyond aesthetics. It’s about creating a well-structured journey for your potential customers and about making your content searchable.

I focus on making the content clear and relevant to your audience. I ensure it answers their questions effectively. Using analytics data, I then refine your content strategy by identifying and addressing user pain points for optimal engagement.

P.S. For a comprehensive analysis of your website’s technical health, I can also provide you with an SEO audit.

Why Choose Me to Write Your Content?

  • Tailored Content Strategy
    I develop content that aligns with your unique business objectives, ensuring it resonates with your target audience and drives meaningful engagement.
  • SEO Expertise
    With a strong background in SEO, I create content that is not only engaging but also optimised for search engines, helping you attract the right audience at the right time.
  • Quality-Driven Approach
    I focus on delivering high-quality, relevant content that highlights your expertise and builds trust with your customers, avoiding the pitfalls of fast-food content.
  • Personalised Service
    I don’t outsource or use copy mills. I personally write all your content, ensuring a bespoke approach that meets your business objectives.

Engage Your Customers with SEO-Optimised Website Content

I work with small businesses, startups, marketing managers, and business owners to create clear, relevant, and SEO-optimised content that attracts the right audience at the right time.

My writing process includes:

Audience & Competitor Research

Understanding your target audience and analysing competitors to inform content strategy.

Strategic Planning

Reviewing site structure, conducting keyword research, and planning content topics and formats.

SEO-Optimised Copywriting

Writing compelling copy that addresses customer pain points and is optimised for search engines.

Brand Voice Alignment

Ensuring content aligns with your unique brand voice for a consistent, memorable experience.

Conversion Optimisation

Incorporating clear calls to action to guide visitors towards your conversion goals.

Editing, Proofreading

Ensuring high-quality, error-free content through thorough editing and proofreading.

Copywriting Services

Whether you need blog posts or a few pages written, a full-scale content overhaul, or ongoing support, I offer flexible pricing options to suit your needs. All packages include two rounds of revisions for collaboration and fine-tuning.

Client Testimonial

See the impact of strategic Website Content.

“There is a wealth of expertise within your blogs, and I will make sure to maximise your high-quality, authoritative content by reposting at timely opportunities in the future!”

Aptus Utilities

frequently asked questions

Think of a professional content writer as an expert guide for your website’s success. They possess in-depth knowledge of SEO best practices, keyword research, and the ability to create persuasive copy that appeals to both search engines and your target audience. Their expertise saves you valuable time, avoids costly mistakes, and delivers results faster with content designed to rank well in search.

Beyond just keywords, a professional content writer analyses your competitors, industry trends, and understands the needs of your ideal customers. This allows them to develop a strategic content plan that attracts the right visitors, establishes your brand as an authority, and ultimately drives conversions. High-quality, informative content builds trust with potential customers and positions you as a credible source – a factor search engines also value.

  • There’s no one-size-fits-all answer. The timeline depends on factors like the size of your website, the complexity of your services, and how quickly you provide feedback. However, here’s a general process breakdown to give you an idea:
    • Consultation Call: We’ll discuss your business, target audience, and goals.
    • Content Outline: I’ll map out the pages and key messages.
    • First Drafts: This is the initial writing phase.
    • Revisions: You’ll provide feedback, and I’ll refine the copy (usually 1-2 rounds).
    • Finalisation: We’ll ensure everything is perfect before handing off the copy for implementation.
  • A typical small business website (5-6 pages) often takes 2-3 weeks to complete. Larger projects may require a longer timeline. After our initial discussion, I’ll provide a clear estimate.
  • Though the terms are often used interchangeably, there is a distinction.
    • A website content writer focuses on creating informative, engaging content that educates and builds relationships with your audience. This could include blog posts, articles, or website pages that answer common questions or provide in-depth guides. Their goal is to establish your expertise and position you as a trusted resource within your industry.
    • On the other hand, a copywriter specialises in persuasive writing designed to drive a specific action, such as making a purchase, signing up for a newsletter, or requesting a consultation. They focus on creating compelling sales copy for landing pages, product descriptions, email campaigns, and other marketing materials.
  • In essence, website content writers inform and educate, while copywriters persuade and sell. The best results often come from blending these two approaches, creating website copy that is both informative and persuasive, leading to increased engagement and conversions.
  • Want to learn more? Check out my blog post for a deeper dive into this topic: Content Writer vs. Copywriter: The Ultimate Guide.

Yes, even well-written websites can benefit from a fresh perspective. I offer copy editing services to refine your existing content, ensuring it’s:

  • Clear and concise
  • SEO-friendly
  • Aligned with your current brand voice
  • Optimised for conversions

While my primary focus is on the words themselves, I’m always happy to offer feedback on your website’s usability and flow. For larger structure overhauls, I can recommend trusted web development partners who specialise in this area.

  • Ask yourself these questions:
    • Is your language outdated or out of sync with your current brand?
    • Are you struggling to get found on Google for relevant searches?
    • Is your website traffic low, or do visitors leave quickly?
    • Do you get a few leads or enquiries from your website?
  • If you answered ‘yes’ to any of the above, it’s likely time for a content refresh.
Ready to Elevate Your Website’s Performance?

Let’s get started

Contact me today for a free consultation to discuss your website content needs and learn how I can help you achieve your business goals online.