OakScript Creative

Case Study

SEO + Copywriting for Start-Ups and SMEs

Launching a new business is always an exciting venture, but capturing the attention of your target audience in a crowded online landscape can be a challenging task.

When I launched Early Sleep Consulting, my infant sleep coaching business, I faced the same challenge. I needed a strategy to reach sleep-deprived parents and establish industry authority. And so I became my own start-up client…

SEO & Content Marketing Approach

If you’re looking for an SEO Freelancer and Copywriter who delivers results, here’s how I can help:

  • Keyword Research: I began with thorough keyword research to pinpoint the keywords parents were using to find sleep consulting services. This informed my content strategy and website optimisation.
  • Creative Content: I focused on creating informative, engaging, and SEO-friendly content to address infant sleep problems. It included blog posts, articles, and downloadable resources like sleep guides and ebooks.
  • Website SEO: I made sure my website’s technical SEO was sound to provide a great user experience and make it easier for search engines to understand my content.
  • Collaborations & Content Promotion: I actively promoted my content on social media and via email marketing to expand my reach. Additionally, I wrote articles as a guest author for Hello Postpartum and brands like Tommee Tippee.
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My SEO and Copywriting strategy paid off remarkably. Within just six months, I regularly booked 3 to 5 new clients per month.

Achievements

Within 6 months from launch, the website started to generate over 1,000 sessions per month with 95% of my target keywords ranking on page 1 in Google.

> Sessions
100
> Conversion Rate
85
> Leads
95
> Page 1 Rankings
100

Work with me

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