A diverse collection of recent work projects encompassing both contracted agency work and direct freelance engagements. This curated selection demonstrates my versatility and expertise across various contexts and client requirements.

Disclaimer: Due to client confidentiality agreements, I’m unable to showcase all of my projects here. However, I’m more than happy to discuss specific requirements and share relevant examples during a consultation. If you have a particular need or industry in mind, please don’t hesitate to reach out.

Homepage copy for Freeborn Carpentry optimised for SEO

New Website Content For London-Based Luxurious Fitted Furniture Company

Freeborn Carpentry

I conducted keyword research, advised on tone of voice, landing page structures and wrote all website content including brand messaging and project case studies entailing technical writing, optimised for SEO, UX and lead generation.


Freeborn Carpentry successfully launched its first website after previously being only present on social media.

Amazon Alexa Voice Skills UX Testing for Audible

Amazon / Hi Mum! Said Dad
I led the Alexa voice skills project for Audible by Amazon as the German Test Lead via their agency, Hi Mum! Said Dad. This involved evaluating the Echo Dot, Show, and Studio speakers’ ability to recognise German voice commands and assessing their performance in reading eBooks aloud.
seo and copywriting case study 2

Website Content for Leading Law Firm

Garratts Solicitors
I provided website and landing page content. I also offered technical SEO support, SEO copywriting, and blog writing
Overall, I created 80+ pieces of long-form landing page content across 5 legal departments.
aptus utilities seo and website content

Website Content & Blogs for a Major Multi-Utilities Company

Aptus Utilities
I wrote website and landing page content. I also provided technical SEO support and SEO copywriting.
Overall, I created 25+ pieces of long-form landing page, case study and blog content.
seo and copywriting case study 1

Website Content & Blogs for Start-Up Air Filtration Business

Air Care Solutions
I wrote website content, blogs, and SEO copy for Air Care Solutions, an air filtration distributor. Overall, I created 15+ pieces of landing page copy and long-form content.

Blog Content for Global Parent & Baby Brand

Tommee Tippee
I wrote 3x authoritative blogs for international child and baby consumer brand, Tommee Tippee.

Website Content & Blogs for Utilities Recruitment

Aptus Academy
I worked on blog writing and on-page SEO optimisation for Aptus Academy. The dedicated apprentice sub-domain has attracted 84% more views than the old page that Aptus used for its apprenticeships.

Keyword Research & SEO Copywriting for Financial Services

LIFT-Financial
Keyword research, technical & on-page SEO support, local SEO and landing page content for financial advisors, LIFT-Financial.
lund bennett site

SEO Support & Website Content for Law Firm

Lund Bennett
Provided SEO-optimised content for services pages for Manchester-based family law firm, Lund Bennett. Creation of 10+ landing pages with extensive FAQs.

SEO Support & Blog Content for Health & Wellness

Early Sleep Consulting
I provided SEO copywriting, website content, and blog writing. I also gave technical SEO support. I did this for my sleep coaching business and achieved 716 Google page one rankings and 1.2 million impressions.

SEO Support & Blog Content for Maternity Publisher

Hello Postpartum
Hello Postpartum magazine commissioned me to write an authoritative article on newborn sleep. My SEO-optimised content for “newborn sleep shaping” ranked on Google’s page 1 until the site restructure in January 2024.
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