Blog Posts

  • A professional female copywriter typing on a laptop with an invoice document next to her showing the creation of valuable content.

    Why UK Copywriter Fees Reflect True Business Value

    The Real Cost of Words Let’s chat about something that makes UK business owners squirm more than a cat in a room full of rocking chairs: copywriter fees. I know, I know. You’re thinking, “But can’t I just bang out some words myself? Or get my nephew who’s ‘good with computers’ to do it?” Well,…

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  • A minimalist illustration of a megaphone or loudspeaker with soft, whisper-like lines coming out instead of loud sound waves. This would visually represent the idea of communicating clearly without "shouting".

    The Art of Clarity: Crafting Content That Speaks Volumes (Without Shouting)

    Ever felt like you’re trying to have a quiet chat in the middle of a rock concert? That’s what it’s like for your audience in today’s digital world. Everyone’s shouting, waving their arms about, and generally making a right racket. But here’s the thing: the loudest voice isn’t always the one that gets heard. Welcome…

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  • Screenshot of the Bing Search homepage in the Edge Browser showing the search field and Copilot in June 2024 as part of a blog post talking about pivoting to Bing SEO after the recent Google HCU algorithm update.

    5 Reasons SMBs Should Pivot to Bing SEO After HCU 2024

    In March 2024, Google rolled out its latest algorithm update, known as the Helpful Content Update (HCU). This update, designed to prioritise content that is genuinely helpful to users, has caused significant shifts in search rankings. Compounding the challenges for SEO professionals, a significant data leak of Google’s algorithm details has added to the uncertainty.…

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  • Side view of concentrated female with short hair doing copywriting training and editing photos on netbook while sitting at table with photo camera in light room

    Content Writer vs. Copywriter: The Ultimate Guide

    Ever wondered about the differences between a content writer and a copywriter in marketing? Both are essential to a winning strategy, yet they serve distinct purposes and require unique skills. This guide will demystify these roles, delve into their practical uses, and offer actionable insights for your business. Why do Content Writing and Copywriting Matter?…

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  • law

    Technical SEO for Law Firms: A Step-by-Step Guide

    In a highly competitive industry like legal services, having a strong online presence is essential for attracting potential clients and establishing your law firm as a trusted authority. Technical SEO plays a crucial role in improving your website’s visibility, user experience, and search engine rankings. This comprehensive guide will walk you through the key aspects…

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  • A row of bookshelves filled with a variety of business books on SEO, digital marketing, content marketing, and social media marketing.

    B2B SEO Glossary: Key Terms Explained for 2024

    Mastering SEO is essential for B2B businesses aiming to stand out. This 2024 SEO glossary is your first step towards demystifying search engine optimisation, offering you the insights needed to elevate your online presence. Designed specifically for B2B business owners and marketing managers, this guide cuts through the jargon, making SEO accessible and actionable. Core…

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  • Search engine optimization (SEO) is all about improving how search engines see your website. Just like a well-organized storefront attracts customers, on-page SEO helps your website rank higher in search results. This blog post provides 10 actionable tips to optimize your website for SEO success in 2024.

    10 Tips for Optimising Your Website with On-Page SEO in 2024

    Your website is like a shop window. On-page SEO is similar to organising a shop’s display. It has an impact on how search engines and clients see your site in 2024. This affects your visibility, traffic, and success. So, here are 10 actionable tips you can put in place today: Tip 1: Keyword Research –…

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  • The image showcases a tablet displaying a search engine results page (SERP) within the Google Chrome browser. This visual ties directly to Google's recent "Helpful Content Update," which emphasises the importance of creating high-quality content that genuinely serves users' needs.

    (2024) Google’s Helpful Content Update: Does Your Website Pass?

    Ever landed on a website looking for answers, only to find confusing jargon and sales pitches? Your search rankings might suffer because of the unhelpful content on your website. Google’s “Helpful Content Update” prioritises websites that provide genuine value to users. Google’s recent algorithm updates, including the “Helpful Content Update,” place a strong emphasis on…

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  • Female programmer working at computer, representing implementing internal linking strategies to boost business SEO and search rankings.

    8 Expert SEO Internal Linking Strategies to Rank Higher in 2024

    As a business owner navigating the ever-evolving world of SEO, you understand the importance of staying ahead of the curve. In this comprehensive guide, we’ll delve into the world of internal linking strategies, providing you with expert insights and actionable tips to optimise your website’s structure and boost your search rankings. By implementing these proven…

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  • desk of a copywriter with coffee and a notebook

    Brand Storytelling: 5 SEO-Friendly Tips for 2024

    In the world of digital marketing and artificial intelligence, simply having a website or social media presence is no longer enough to capture your target audience’s attention. To truly stand out and build a loyal following, you need to master the art of brand storytelling. But what does brand storytelling have to do with SEO?…

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