Miriam Sauter Liverpool SEO Freelancer and Consultant, AI-certified.

Mildly Unconventional SEO Freelancer & Consultant

I help professional service businesses connect with the right clients through thoughtful, research-backed search strategies.

With 14 years in the field and formal AI ethics certifications, I offer something slightly different. SEO that balances technical precision with responsible, purposeful digital marketing.


My Story

It started with a simple belief that the best digital strategies are built on substance, not shortcuts.

After years in agency and in-house roles, I’ve developed an approach that prioritises lasting impact over quick wins. Today, I work with select businesses and agencies who value thoughtful, sustainable growth in an increasingly AI-driven search environment.

My background spans search specialist and leadership positions, complemented by AI ethics and law certifications from the University of Helsinki and Lund University. This interest in ethical technology extends beyond client work.

I regularly write about AI ethics and governance on Medium for publications reaching over 22,000 monthly readers.

This dual perspective as both practitioner and observer gives me a unique insight into how search is evolving, and how businesses can adapt with integrity.

Why Work with Me


Thoughtful expertise, not quick fixes

I believe SEO should be thoughtful and deliberate. After 14 years in this field, I’ve seen countless shortcuts come and go. My approach centers on creating genuine connections between businesses and the clients who need them most, through carefully considered strategies that reflect your unique voice and values.

A young sapling held in hands symbolizes growth and sustainability.

Consistent client partnerships

The most meaningful work happens when we have time to understand each other. That’s why I work on a flexible monthly basis, starting at £325.

This isn’t about locking you into a contract. It’s about creating space for your strategy to evolve naturally as your business grows and search environments shift. Good work takes time, and I’m here for the journey.

Explore the iconic Torii gates of Fushimi Inari Shrine in Kyoto, Japan.

Substance over Shortcuts

In a world of quick hacks and algorithm chasing, I choose substance. Technical SEO and content should work in harmony, creating digital experiences that respect both your audience and your business goals.

My approach focuses on building something lasting – work that continues to connect you with clients long after the latest trend has faded.

Abstract illustration of AI with silhouette head full of eyes, symbolizing observation and technology.

The rise of AI in search isn’t just a technical challenge. It’s an opportunity to ask deeper questions about how we communicate online.

I’m fascinated by the ethical dimensions of this shift and believe businesses can adapt with integrity. My work explores how thoughtful, genuine content can thrive in both traditional and AI-powered search environments without compromising your values.


Monthly Retainer Rates

Starting at £325 per month, I provide ongoing SEO and content support tailored to your specific needs. My retainer model is designed to be flexible, allowing us to adapt as your business grows and search environments change.

Essential

From £325

For businesses maintaining and building upon their SEO foundation.

1 day dedicated support

Technical health monitoring

Keyword tracking & reporting

Local business profile updates

Foundational content optimisation

Premium

From £900

For businesses ready to grow their organic presence.

3 days dedicated support

On-page SEO optimisation

Monthly copywriting
(2 pages/blogs)

Competitor tracking

Backlink profile analysis

VIP

From £1,600

For established businesses seeking market leadership.

6 days dedicated support

Advanced technical SEO

Additional blog posts

Additional landing page content

In-depth competitor analysis

Priority support

All plans include flexible monthly terms with a 30-day rolling contract.

A woman with curly hair works on a laptop, facing a window with plants, symbolizing remote work.

My Experience

My journey spans 14 years across search specialist and leadership roles, from PPC Executive to Director of Owned & Earned Media. This experience, combined with formal AI ethics certification, gives me a comprehensive understanding of both traditional SEO and emerging AI-driven search.

Key roles:

  • SEO & Content Manager, RMS – PR | Marketing | Design (2020–Present)
  • Director of Owned & Earned Media, We Influence/Webtise (2017–2020)
  • Digital Strategy Director, Hit Search (2015–2017)
  • SEO Offsite Lead, The Very Group/Shop Direct (2013–2015)

Certifications: