Mildly Unconventional SEO Freelancer & Consultant
I help professional service businesses connect with the right clients through thoughtful, research-backed search strategies.
With 14 years in the field and formal AI ethics certifications, I offer something slightly different. SEO that balances technical precision with responsible, purposeful digital marketing.
My Story
It started with a simple belief that the best digital strategies are built on substance, not shortcuts.
After years in agency and in-house roles, I’ve developed an approach that prioritises lasting impact over quick wins. Today, I work with select businesses and agencies who value thoughtful, sustainable growth in an increasingly AI-driven search environment.
My background spans search specialist and leadership positions, complemented by AI ethics and law certifications from the University of Helsinki and Lund University. This interest in ethical technology extends beyond client work.
I regularly write about AI ethics and governance on Medium for publications reaching over 22,000 monthly readers.
This dual perspective as both practitioner and observer gives me a unique insight into how search is evolving, and how businesses can adapt with integrity.
Why Work with Me
Thoughtful expertise, not quick fixes
I believe SEO should be thoughtful and deliberate. After 14 years in this field, I’ve seen countless shortcuts come and go. My approach centers on creating genuine connections between businesses and the clients who need them most, through carefully considered strategies that reflect your unique voice and values.
Consistent client partnerships
The most meaningful work happens when we have time to understand each other. That’s why I work on a flexible monthly basis, starting at £325.
This isn’t about locking you into a contract. It’s about creating space for your strategy to evolve naturally as your business grows and search environments shift. Good work takes time, and I’m here for the journey.
Substance over Shortcuts
In a world of quick hacks and algorithm chasing, I choose substance. Technical SEO and content should work in harmony, creating digital experiences that respect both your audience and your business goals.
My approach focuses on building something lasting – work that continues to connect you with clients long after the latest trend has faded.
Ethical innovation in AI search
The rise of AI in search isn’t just a technical challenge. It’s an opportunity to ask deeper questions about how we communicate online.
I’m fascinated by the ethical dimensions of this shift and believe businesses can adapt with integrity. My work explores how thoughtful, genuine content can thrive in both traditional and AI-powered search environments without compromising your values.
Monthly Retainer Rates
Starting at £325 per month, I provide ongoing SEO and content support tailored to your specific needs. My retainer model is designed to be flexible, allowing us to adapt as your business grows and search environments change.
Essential
From £325For businesses maintaining and building upon their SEO foundation.
Premium
From £900For businesses ready to grow their organic presence.
VIP
From £1,600For established businesses seeking market leadership.
All plans include flexible monthly terms with a 30-day rolling contract.
My Experience
My journey spans 14 years across search specialist and leadership roles, from PPC Executive to Director of Owned & Earned Media. This experience, combined with formal AI ethics certification, gives me a comprehensive understanding of both traditional SEO and emerging AI-driven search.
Key roles:
- SEO & Content Manager, RMS – PR | Marketing | Design (2020–Present)
- Director of Owned & Earned Media, We Influence/Webtise (2017–2020)
- Digital Strategy Director, Hit Search (2015–2017)
- SEO Offsite Lead, The Very Group/Shop Direct (2013–2015)
Certifications:
Testimonials
What people say about working with me.
Miriam’s focused approach and genuine interest in our objectives led to significant improvements in our search engine rankings within a short timeframe.
LIFT-FINANCIAL
The depth of knowledge shared in Miriam’s content is remarkable. We are committed to leveraging this high-quality, authoritative material to enhance our future communications.
APTUS UTILITIES
“I’ve been working in a team with Miriam for several months and she’s been great to work with. The depth of her SEO knowledge is very clear, as is her effectiveness at getting results for clients. She’s also organised and a great communicator – essential when we are working remotely. I’d happily recommend Miriam to anyone.”
Alex Hardy
Web Developer & Trainer
faq
Frequently Asked Questions
What makes your approach to SEO different?
I focus on substance rather than shortcuts. While many chase algorithms, I build strategies around genuine connection and lasting value. My background in both technical SEO and AI ethics gives me a unique perspective on how businesses can adapt to shifting search landscapes with integrity.
Do you work with any type of business?
I primarily work with professional service businesses and private healthcare providers who value thoughtful, sustainable growth. These partnerships work best when there’s alignment around building something meaningful rather than just increasing traffic numbers.
What does monthly support actually look like?
It varies with each client’s needs. For some, it’s technical monitoring and strategic guidance. For others, it includes regular content creation and more hands-on implementation. What remains consistent is the relationship. I become an extension of your team, evolving our approach as your business grows.
How long before I see results?
Meaningful change isn’t immediate. While some technical improvements show quick benefits, the most valuable work unfolds over time. My clients typically start seeing noticeable shifts within 3-4 months, with substantial growth becoming evident around the 6-month mark.
What about AI search? Should I be concerned?
AI represents evolution, not revolution. If your content already provides genuine value, you’re in a strong position. Rather than fearing these changes, I help clients adapt thoughtfully, focusing on creating experiences that work well for both traditional search and AI-driven environments.
Do you offer one-off projects or audits?
I occasionally take on audit projects when I feel I can provide meaningful value. However, my approach is centered on building ongoing relationships. That’s where the most significant and lasting results emerge.
Let’s Connect
If my approach to search resonates with you, I’d welcome a conversation about your project. No pressure, just thoughtful discussion about possibilities.